by Sandiela Dimatulac
If you haven’t heard about Rihanna’s new makeup line, Fenty Beauty, you’re either one or both of two things: not a fan of makeup or immune to social media. The launch has been circulating around the internet for the past month and a half, but news started to spread this summer when Rihanna publicly announced that she’d be releasing Fenty Beauty in September of 2017. The online beauty community had no idea what to expect, considering Rihanna has always been one of the most innovative and original people in music, fashion, and beauty.
One of the more long awaited items from the launch was the Pro Filt’r Soft Matte Longwear Foundation, and Rihanna definitely did not disappoint. A factor that contributed to this would be the extensive shade range; it comes in 40 shades! Talk about diversity over here. Rihanna’s “risky move” of adding a wide array of shades from pale to dark (and I mean real pale and real dark) paid off as it saw all of the dark shades sell out in a couple days. Those who know the beauty world would know that shade diversity is not common for new launches because companies assume that there aren’t as many people who would buy foundation that are on the deeper end of the spectrum.
Not only does the foundation launch contribute to the growing inclusivity in the beauty community, but its formula is one to die for if your face gets oily in any way, shape, or form. Those who have more dry skin might want to take a step back with this one, because when the company claims that it is matte, IT’S MATTE. I have heard that it pills on dry patches, so beware. This foundation kept my combo to oily skin shine free for the entire wear time and I’ve never been happier with a matte foundation. Along with being completely matte, this foundation also stays on for more than 12 hours! The longevity of this foundation is what it claims to be.
The two problems I have encountered with this foundation are that it oxidizes (which isn’t always a bad thing), and that it’s absolutely not full coverage like it advertises. Oxidization of a foundation means that after some time of wear, the foundation gradually gets darker as it adjusts to the pH of your skin. Although this may benefit others who accidentally went too light with their shade matching (ex. me), it can be a less than ideal situation for those who actually picked the correct shade and are now stuck looking like an Oompa Loompa. Also, I can’t help but notice that this foundation is definitely not full coverage. I am not ashamed to admit that I definitely do not have perfect skin, with concerns such as acne, acne scars, and uneven skin tone. This foundation managed to cover up some of it, but couldn’t even cover up the red rings around my nose. Though I like it’s finish, I would say it is more of a sheer to medium coverage foundation.
All in all, I was very impressed with this foundation and will be wearing it more. I think that its $34 price point is fair for the amount you get (1.08oz), especially for the name slapped on it. I am very content with the fact that Rihanna chose to put so much time and effort into a launch instead of coming out with an unsatisfactory product just because of her name. This product receives a 9.5/10!